Saturday, September 05, 2009

Top 10 Preorders at Rogues Gallery 9/10/09

The date is for Thursday, not Wednesday, due to the Labor Day holiday. Btw, just for the record, the one-day delay that we occasionally get for comics usually winds up costing us a not-insignificant chunk of money. I don't know if this is universal, but it's been true of all three of the shops I've worked at.

This week is technically, in terms of volume and money, a smaller week than last week, but because it features several "big" books like Green Lantern Corps, Dark Reign The List, the finale of the Dark Avengers/Uncanny crossover, Red Robin, Ultimate Avengers and the long-awaited seventh issue of Kick Ass, I expect it will be a better new comics day than last week, even with the Labor Day delay. We shall see.

This doesn't measure sales, just pre-sales, as we see how many subscribers had preordered on various titles, just to gauge relative interest levels.

1. Green Lantern Corps #40
2. Blackest Night Batman #2
3. Dark Avengers/Uncanny X-men Exodus
4. Red Robin #4
5. Dark Reign List Avengers
6. Wednesday Comics #10
7. Ultimate Comics Avengers #2
8. Thunderbolts #135 (tie)
8. Enders Game Command School #1 (tie)
9. Incredible Hercules #134 (tie)
9. Kick Ass #7 (tie)
9. Marvel Zombies Return #2 (tie)
9. Amazing Spider-Man #604 (tie)
9. Secret Six #13 (tie)
10. Hellboy Wild Hunt #6

And Tied For 11th Place: Adventure Comics #2, BPRD 1947 #3, Superman World of New Krypton #7, Titans #17 & War Of Kings Who Will Rule.

To compare again to last week: The biggest number for last week is the #3 slot this week, and there are a lot more titles below 11th place this week than there were last week.

Also of note, four of the books in the top 10 are boosted by having event tie-ins, whether that event is Blackest Night, Dark Avengers/Uncanny X-Men crossover or the new Dark Reign The List. Our actual numbers for The List are our Dark Avengers numbers, as we're pulling the Avengers issue of The List for all of those subs. Same characters (Hawkeye/Bullseye), same writer (Bendis) and an important tie-in to the Dark Avengers continuity. Some may put it back, but I'd bet on 90% of the people we pull it for wanting it.

This week, the line between what sells on the shelf and what pre-sells is straighter than usual. The first discrepancy between the number of subscribers and the number of books on order is Wednesday Comics, which sells a large percentage to preorders and has a lot less shelf sales than the others. Everything else in the top 7, I'd guess those will be our top 7 sellers in single issues for the week. I would also guess that the highly anticipated Kick-Ass will be much higher on the sales chart than #9, maybe even in the top five, bumping one of my top 7 preorders down a slot.

If we have a sales anomaly this week, it's probably how well we do with Thunderbolts, which owes to our appreciation for the Warren Ellis relaunch and the work of Andy Diggle. And though it just barely didn't make the chart, we have a lot of preorders for Amulet Volume 2, by Kazu Kibuishi. I know I'm excited to finally get my hands on that one as well.

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