Adventures in Retailing: I Wanna Be Alex Cox when I grow up

Not only is Rocketship a great name for a shop, not only do they have a kickass store complete with great fixtures, logo, T-Shirts, etc.

But Alex Cox is a very smart man, as evidenced by this thread at The Engine.

Our stores are very different, in no small part thanks to geography and customer base, etc., but in general retail philosophy, Alex Cox is one of my retailing role models.